A US-based mass media and business information conglomerate. In service of the client, develop a new operating strategy to help them compete in a digital world.
Objective: Digitize magazine subscription offerings to retain subscribers and reduce operating expenses.
– Key Result: Reimagined the business portfolio as a suite of digital products from a print consortium
– Key Result: Launched flagship magazine brands as independent apps in the Apple and Google app stores
– Key Result: Eliminated underperforming publications to reestablish profitability in the portfolio